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The social networking service lets users “check in” to various venues including restaurants and other businesses in cities worldwide, providing a way to alert friends about their whereabouts. The site is frequently used in conjunction with other networking sites like Twitter and Facebook and gives users the opportunity to earn badges and prestigious titles (i.e. “Mayor”) based on the number of times they frequent establishments.
The decision to pick Zuckerberg’s brain for communication is perhaps the Coalition Government’s acknowledgment that social networking sites — Facebook, Twitter et al. — are the most successful media for disseminating information and maintaining support. Given Zuckerberg’s recent prediction that his site would reach one billion users in the next few years — “it is almost a guarantee that it will happen,” 
According to an 